- Consumer BehaviorThe present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
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- The Excellence of KnowledgeThis Small treatise brings to light many amazing and intricate points of benefit with regard to knowledge and discerning between which of its types are beneficial and non-beneficial. The Prophet praised some forms of knowledge while condemning others, at times he would ask Allah to grant him beneficial knowledge while at other times he would seek refuge in Him from non-beneficial knowledge.
Formation : Ibn Rajab Al-Hanbali
Reveiwers : Muhammad AbdulRaoof
Translators : Mahmoud Reda Morad Abu Romaisah
Source : http://www.islamhouse.com/p/339191
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- Dawah Training CourseAll of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Formation : Abu Ameenah Bilal Philips
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/339167
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- Discover IslamDiscover Islam: A brief book that guides a person towards Islam, Islam is the religion and way of life of about one Fifth of the world's population. Muslims are of diverse nationalities, cultures and races, but their Religion teaches that all humanity is essentially equal. It guides them to the Straight Path.
From issues : Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source : http://www.islamhouse.com/p/90757
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- WHY DO WE PRAY?Why does Man need to Pray?. After a long and hectic day at work, how difficult it is for a tired person to stand on the prayer-mat and concentrate on his prayers to Allah Almighty. Snuggled in a warm and cozy bed, how difficult it is to get up at the call of Mu’adhdhin: “Come to prayer, come to success.” The famous doctor and philosopher Ibn Sina (Avicenna), recalls such a moment in his life. Once cold and icy night, he and his slave were resting in an inn in a remote part of Khurasan. During the night he felt thirsty and shouted out to his slave to get him some water. The salve had no desire to leave his warm bed, so he pretended not to hear Avicenna’s call. But finally after repeated calls he reluctantly got up and went to fetch the water. A little while later, the melodious sound of the Adhan filled the air. Avicenna began to think about the person calling the believers to prayer.
Formation : Suhaib Hasan AbdulGhaffar
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.dar-alsalam.com - Darussalam Publications Website
Source : http://www.islamhouse.com/p/316351
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