Noble Quran » English - Yusuf Ali » Books » Consumer Behavior

  • Consumer Behavior

    The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

    Formation : Khalid Aljuraisy

    Reveiwers : Muhammad AbdulRaoof

    From issues : http://www.alukah.net - Al Alukah Website

    Source : http://www.islamhouse.com/p/345081

    Download :Consumer Behavior

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